Word: lures
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Dates: during 1950-1959
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...Club. Two of the magazine's ad staff were out on Long Island Sound racing their 19-ft. Lightning-class sloops. For all of them, the weekend on the water was the same mixture of work and editorial play that keeps them glued to their jobs despite the lure of better pay elsewhere. Their magazine: Yachting (circ. 45,675), a salty log for U.S. pleasure sailors...
...evening largely lacks lure, it is perhaps because Rodgers & Hammerstein have gone at show business with no pungency or point of view-as fainthearted satirists, routine sentimentalists. Where they might illuminate, they merely echo; and their show cannot be excused its multitude of clichés because a few are kidded. Me and Juliet is neither magical about its subject, nor the McCoy...
...lure of the Delaware Valley is threefold: good rail and water transportation, plenty of labor, and proximity to the biggest market in the U.S.-the 21 million people who live within a radius of 100 miles of Philadelphia. For Big Steel, there has been one flaw: it built at Morrisville with the idea that ore boats from its huge Venezuela iron deposit could come right up the river to the plant. But so far, it has been able to get only smaller ships upriver, with Congress holding back on the money needed to dredge the channel the last 30 miles...
...lure in people, the Smiths spot slot machines ( 3? to $1) strategically, fix them so that they pay out 97% of what is put into them. By thus keeping the house take low on their 800 slots, they build up customers' confidence for bigger bets-at eleven crap tables (where the house has a mathematical edge of 1.4%), 29 blackjack tables (2½%), nine roulette wheels (5.2%) and the horses. Winners are always paid off in silver dollars (except for big games). The Smiths have found that a pocketful of silver dollars is a temptation to keep on gambling...
High-Pressure Lure. With these bright prospects, Union Carbide and Du Pont (which calls its plastic polythene) will soon have new competition from Texas Eastman, Dow, and probably National Petro-Chemicals, Spencer Chemical, and Monsanto. The two leaders, however, already have a big head start and valuable experience in poly production, which involves ultra-high pressures (equal to the pressure in the barrel of a 5-in. Navy antiaircraft gun when it is fired). Says Bakelite's President Bunn: "We have the lead and we intend to keep...