Word: lures
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Dates: during 1950-1959
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...Contest gold has all the lure of pirate gold" is a favorite maxim of Wilmer S. Shepherd, founder of the Shepherd Correspondence School of Contest Technique ("the Harvard of contest schools") in Philadelphia. Last week, Wilmer Shepherd was bubbling with pride because one of his students, Mrs. Beatrice A. Zimmer of Modesto, Calif, had won nylons for life in the Sachet Nylon last-line contest. He claims that in 21 years his students, mostly housewives, have won-through radio & TV, magazines, etc.-more than 40,000 prizes valued...
...Boston's Jordan Marsh department store uses the CBS-Remington $25,000 color circuit, Vericolor, to lure shoppers to different floors by posting screens at strategic points to show fashions, home furnishings...
Scores of Filipino families wanted to adopt the abandoned babies, but the army would not let them, hoping instead to restore the children to their real parents; in fact, the army hoped that concern for the Huklings might lure parents out of the jungle. Last week the army at last gave the children names instead of numbers, at a mass christening ceremony. One god parent: the wife of Defense Secretary Ramon Magsaysay, who gave a two-year-old girl her own name of Luz (which means Light...
...Office of Strategic Services was producing propaganda material to be beamed across the battlefronts into Nazi Germany in 1942, but suspected its Hooper rating was low. In casting about for some way to lure more listeners to their radios, OSS remembered Marlene Dietrich. Her voice was far from the greatest in the world, but it had a haunting huskiness that Germans could well remember from such early Dietrich movies as The Blue Angel and from dozens of records (Jonny, Mein Blondes Baby, etc.). Actress Dietrich agreed. OSS picked familiar pop tunes and gave them brand-new German lyrics; Dietrich...
...money, Josie's for sex, Jim's for liquor-then lets them slack with remorse. Hogan tells Josie that their landlord is going to sell the farm out from under them, and makes her agree to a shotgun plot: she will get Jim drunk, lure him to bed, and keep him there till her father appears with witnesses. Josie reneges on the scheme when she finds 1) that her father has lied about the farm, 2) that in Jim's life there is room for only one woman, his dead mother...