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Word: lures (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...Dore Schary, welcome the glamor recession: they feel that the public has matured intellectually as well as morally, that today not the star but the screenplay's the thing. But the majority of producers insist that what Hollywood needs is a return to the oldest lure of all. They are taking hasty steps to reglamorize their "properties." Typical recent case: Darryl F. Zanuck ordered Jeanne Grain out of her demure aprons and put her into bathing suits, which she fills more than adequately. And they are searching feverishly for the girl who can put glamor back in business...

Author: /time Magazine | Title: Cinema: The Farmer's Daughter | 9/3/1951 | See Source »

Moscow's purpose was as transparent as vodka: to lure the West into relaxing. Warned Yugoslavia's Tito, out of his intimate knowledge of his old master: Moscow is trying to "make one feel that the U.S.S.R. has changed its line . . . Soviet foreign policy occasionally changes tactics, but there is never a basic change in its substance...

Author: /time Magazine | Title: RUSSIA: Peace Offensive | 8/6/1951 | See Source »

...from the Indians in Montana, Wyoming and South Dakota. Now, apart from the main 400,000-acre Matador ranch, the holdings consist of another 394,000-acre ranch (the Alamositas, or Little Cottonwoods) 140 miles to the northwest, and a small 4,000acre feeding strip near Malta, Mont. The lure to the buyers of Matador is not only cattle; it is also oil and gas. Although Humble Oil & Refining Co. has put down 14 dry wells on Matador land, hope stirred anew when the big oil strike was made in Scurry County (TIME, Dec. 5, 1949), only 90 miles from...

Author: /time Magazine | Title: CATTLE: Scottish Bargain | 8/6/1951 | See Source »

Pyramid Intact. Author Keith (Land Below the Wind, Three Came Home) got her first peek at Sandakan as a young bride in 1934. Then she had felt the lure "of a country where elephants roamed free, fish flew . . . ladies wore evening dresses every evening, and I had no dishes to do, no clothes or babies to wash...

Author: /time Magazine | Title: Books: Back to Borneo | 8/6/1951 | See Source »

...Paramount Theater, the boys worked harder than ever. They played to packed houses six times a day, seven times on Saturday, and followed almost every appearance with an extra three minutes of clowning at their dressing-room window overlooking 44th Street-a methodical bit of madness designed to lure overloyal fans out of the Paramount's seats so that others could buy their way into them...

Author: /time Magazine | Title: Cinema: Hard Work | 7/23/1951 | See Source »

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