Word: lures
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Dates: during 1950-1959
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Like horseplayers, cockfighters are apt to defend their sport on the ground that they are "improving the breed." Their shoptalk is spiced with argument on the merits of reds, doms, warhorses, and other leading breeds. But the lure of the main time & again is not that academic; it is the vicarious thrill in a bloody contest that gives and asks no quarter...
...last week a new magazine came out, trumpeting a guaranteed circulation of 1,500.000. Its name: Better Living. It is the latest addition to the family of slick-paper, slickly written magazines sold chiefly at the check-out counters of chain stores and supermarkets. These folksy, foxy supermagazines which lure people into stores, then help sell the store's products, now have a combined circulation of about 10 million a month...
...articles (samples: how to re-string pearls, build cabinets, read faster, eat on a low budget). But A. & P. takes little profit out of its Woman's Day. The cash is put into more color pages and better copy to dress up the lure for shoppers...
...A.S.P.C.A. requires that chimp actors get a good rubdown after swimming scenes). Otherwise, the new star's life will be no tied of orchids. All her money will not even buy her a square meal-she must be kept hungry during the working day, so that the lure of a banana or candy can be used to help along her acting talents...
Once the eateries lure the students is Green Street, they are ready game for the other merchants along the line. Smith's food is another contributing factor to Green street's prosperity. the smith dormitories often serve little, and don't serve that particularly well, causing an enormous amount of snack indulging. This may result as much out of it being the thing to do and the place to go as out of hunger...