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Word: lures (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...promote pretty much on merit; that's what attracts and excites the youth." The promise of "promotion for merit" is precisely the lure that brought millions of immigrants to America and drove them and their progeny to settle this giant continent in record time...

Author: /time Magazine | Title: Letters: Sep. 8, 1967 | 9/8/1967 | See Source »

...Imperial palace, it turned out to be filled with 120 paintings by 19th century French and German artists. The collection had been taken down shortly after the Anschluss of 1938, and not been on display since. Any other country would have hustled them onto museum walls-if only to lure a few tourists-but the Austrian government allowed them to molder in a disused salt mine for 28 years...

Author: /time Magazine | Title: Painting: Reunion in Vienna | 8/4/1967 | See Source »

...Miss U.S.A., Sylvia Hitchcock, 21, to be the next Miss Universe. A Miami poultry farmer's daughter and an art major at the University of Alabama, the new queen plans to go into teaching if her head isn't turned by $31,000 in baubles and the lure of Hollywood...

Author: /time Magazine | Title: People: Jul. 28, 1967 | 7/28/1967 | See Source »

...Shark is a middle-aged tourist hypnotized by the lure of Las Vegas, and his fling at the gaming tables provides the atmospheric opening section of this week's Essay on gambling. Ray the Shark is better known as Ray Kennedy, associate editor of TIME. As the Essay's author, he could not resist the rare opportunity of writing himself into a story. The first thing that struck him during several days of research in Las Vegas was the lavishness of the accommodations. Checking into a motel with his wife Patsy, he was offered a room with...

Author: /time Magazine | Title: A Letter From The Publisher: Jul. 21, 1967 | 7/21/1967 | See Source »

Some believe that, as American life gets fuller, the lure of gambling will diminish. People will find such challenge in their jobs, their families, their sports and their travels (so goes the argument) that it will not be necessary to resort to the artificial excitement of gambling, and that strange and beguiling itch will disappear...

Author: /time Magazine | Title: Essay: WHY PEOPLE GAMBLE (AND SHOULD THEY?) | 7/21/1967 | See Source »

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