Word: lures
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Dates: during 1960-1969
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Give No Cash. Sometimes, because of the sales, customers exchange a return for one or two cheaper items, but stores depend upon commission-conscious clerks to lure customers into trading up to a more expensive gift, or buying a yellow shirt to go with the yellow sweater they were given. Giving refunds in cash is avoided wherever possible; Houston stores have joined together in a pact against giving cash refunds unless, says one merchant, "a customer carries his protest to lying on the floor and kicking his feet." Since few customers have enough post-holiday energy left, they are usually...
...mass-produce good Ph.D.s. The only way to build what Stanford University Provost Frederick E. Terman calls "communities of technical scholars" is to pay big money for a few big stars. Then they can lure the lesser stars and brighter students that ultimately bring in whole industries. That idea is now getting urgent attention across the country. New research centers are being studied or built in Boston, Chicago and Detroit, in California, Florida, New York, Ohio, Oregon, Virginia and Wisconsin. Physicist Berkner's center in Dallas is off to a $25 million start as a "mecca...
Most Secretive. In London, N. M. Rothschild & Sons is constructing a new, six-story headquarters in the City to symbolize its revival. It continues to be Britain's most secretive bank, but it is getting a little less so. To lure fresh talent and provide for its expanding services, the bank has admitted three non-Rothschilds as partners (the family still controls with four partners). The British Rothschilds, who still are the world's most important bullion dealers, have started a factoring company, an investment advisory service and two mutual funds, are participating in a consortium to underwrite...
...coalition? The Christian Democrats hope that participation in the government will educate the Socialists to the responsibilities of power, produce the necessary backing for economic and social reforms that may steal political thunder from the Communists (who did alarmingly well in the last elections). For the Socialists, the lure of Cabinet portfolios offers the opportunity to shape Italy's future along Marxist lines, before enlightened capitalists make socialism and its slogans thoroughly obsolete...
...avoid exposure, Powell rushed over to shake hands and offer his own comments on the assassination. To his surprise, he wound up the final hand shake holding not a microphone but a summons to appear in criminal court. A process server, sure that a shot at publicity would lure the Congressman, had quietly joined the TV crew. "Well, I guess you fellows got me," said Powell, laughing. "Congratulations...