Word: lures
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Dates: during 1960-1969
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...little in subject content, she set up a new series of courses to turn out specialists in mathematics and French. She asked Robert B. Davis, professor of mathematics at Syracuse University, to direct her math project at precisely the same time that Physicist Zacharias was trying to lure Davis to M.I.T. Sister Jacqueline won, and Davis goes to Webster College every other week on a flying commute. To head up the new French program, Sister Jacqueline got Elizabeth Ratte, director of the much-admired Foreign Languages in Elementary Schools program in the Lexington, Mass., public schools. For such experiments...
...mile voyage to Australia. If the tourist-class passengers were getting a bargain, they represented an even greater boon for population-hungry Australia, which still likes to boast that it is "more purely British than Britain" and has spent $128 million since 1945 to lure close to a million emigrants from the mother country...
...campus Argonne National Laboratory, which it runs for the AEC on a $79 million budget (paid by AEC), compared with $68 million for the university itself. To help fill the Midwest gap in research and defense contracts. Beadle counts on a new 12.5 billion-volt synchrotron at Argonne to lure physicists. Last month NASA began building a new space lab adjoining the Fermi Institute...
...medical school (one prof: Dr. Spock, the famed pediatrician), where all subjects are correlated and taught together; every student is apprenticed to a family to learn the bedside manner. Western Reserve is biggest in science, has 450 research projects, spent $3,000,000 on a new lab just to lure two star biologists from Cornell. Also thriving: the school of library science, an automation-aimed academy specializing in the new arts of "information retrieval...
Frustration Tolerance. The lure of franchising is that small businessmen, by investing a little money and a lot of time, can savor the big-brotherly benefits of a widely known name, cooperative advertising, "protected" territories and a stream of practical booklets that program the steps to success. To break into business, franchisees put up as little as $2,000 for a doughnut shop to as much as $1,300,000 for a Howard Johnson's motel. Once started, fewer than 10% of them fail...