Word: lures
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Dates: during 1960-1969
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Seedy Surroundings. Clustered mainly in Manhattan's Greenwich Village, off-Broadway's theaters exert the faintly exotic double lure of intellectual climbing and Bohemian slumming among asthenic men with beards and girls with Lady Godiva hairdos. The playhouses themselves are adventures, or misadventures; in these pleasure domes, a chair arm may fall off at the gentlest touch. But seedy surroundings cannot tarnish the bright promise that off-Broadway holds out and sometimes spectacularly fulfills. It gives new playwrights, directors and actors a voice. On intimate, semiround or full arena stages, old and neglected classics have been given fresh...
...goes by her real name now, Suzanne Charpentier, and pastures a flock of sheep on her 26-acre farm in the Pyrenees. But Annabella, the beautiful French movie star of the 1930s who went to Hollywood, married Tyrone Power, and became a U.S. citizen, still feels the lure of her name in lights. Popping up in Paris to see herself in a revival of Rene Clair's 1931 screen classic, Le Million, Annabella, now a graceful 53, enjoyed the movie hugely. "It brought memories of an unforgettable youth-like an immense burst of laughter." She was sad, though, about...
...about a mass importation of French courtesans. But I think there must be more to the Common Mar ket than that." "Electrified" by reading in a Sunday women's page that a daub of lipstick artfully placed between the breasts was advised as the latest cosmetic lure, the Earl dashed off an imaginary nightclub scene. HE: "I say, old girl, feeling all right?" SHE: "Absolutely dreamy. Why?" HE: "Well, that rash of yours. Could be measles, you know, or nettle rash. Perhaps that lobster we had. Anyhow, how about a trip...
Predictably, the hardest-hit are the businesses that depend heavily on newspaper ads to lure their customers. At a time when most of the U.S. is setting new monthly retail records, New York department-store sales were off 8% from last year in the four-week period after Christmas, and Cleveland stores barely managed to hold their own by pouring their advertising into neighborhood papers. Stores desperately seek new means of getting word to potential customers; for $750 a day, Manhattan's S. Klein department stores bought ad posters on subway car windows-and gladly chipped in another...
Understandably, the Japanese are risking only small amounts in fledgling economies, but the lure is irresistible. Ishikawajima-Harima Heavy Industries, Japan's largest shipbuilder, is putting an initial $1,500,000 into a shipyard in Singapore, has joined in a $2,000,000 cement plant in Malaya. Yawata Iron & Steel...