Word: lures
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Dates: during 1960-1969
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...recently built co-op on Fifth Avenue wants $129,940 for a seven-room apartment, and $18,576 a year maintenance), some of the tinder-traps-on-Hudson are finding it hard to land customers. Apartment seekers frequently are offered half a year's rent free as a lure. The older, more substantial buildings with high ceilings, soundproof walls, and proper entrance halls and dining rooms are coming back into their own, with the result that most of them are being converted into co-ops by tenants who want to ensure their footholds...
...promoting the steady sales of their high-priced garden tools-among them, the three-edged "swoe" (sword-hoe), which Wilkinson considers the first improvement on the hoe in 2,000 years. They bypassed U.S. drugstores with their, blades and gave them to hardware dealers who tried to lure garden-tool customers by offering them Super Swords as well...
...cottages on the Mediterranean that are advertised as "your own castle in Spain." Though the stock market and their economy have leveled off, West German entrepreneurs are going ahead with plans to build new homes and hotels from the Atlantic to the Adriatic, yielding to the mystic lure of the sun that impelled the Goths across the Alps for centuries, and that inspired Goethe to ask yearningly Kennst du das Land wo die Żitronen blühn? (Do you know the land where the lemons bloom...
...With typical enterprise, one shopping-center theater has encouraged car-borne family attendance by installing a 40-seat, glass-enclosed "cry room" for mothers with fractious children. And as a daytime lure, the $1,000,000 Golf Mill Theater in Niles. Ill., invites housewives to bring their dirty laundry to the movies with them and drop it off at the box office. The wash is whisked to a nearby automatic laundry, and when the women leave the theater, their clean clothes are waiting for them, dry and neatly packaged. In fact, the shopping-center theater has revived the old habit...
West Germany's Rheingold Express also uses spiffiness and speed (100 m.p.h. at times) to lure passengers on its run from Basel to Hook of Holland. Tourists can ogle the Rhineland from picture-window observation cars and, as on all German trains, eat a full-course gourmet meal for about $2.25. Now West Germany's state-run Bundesbahn is aiming for 125-m.p.h. service. In France the Mistral, which once hit 206 m.p.h. for the world's record, rolls along at an easier 80 m.p.h. or so from Paris to Lyon. Together with Austria and Switzerland...