Word: lures
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Dates: during 1960-1969
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...early Christians. But the U.S., because of indecisive, vacillating leadership, is being pictured as a country totally lacking these virtues. We have big talk delivered in ethereal prose by a President with a decided verbal aptitude. He knows all about the Madison Avenue image and the subliminal lure of clever words, but he doesn't know a damn thing about the yearnings of millions of Americans. Once again the enemy has gone too far-they have thrown down the gauntlet. The world waits -the American people are ready-and the President philosophizes about responsibility. Come on Hamlet-get Cuba...
Secrecy is more than just an honored tradition to the Swiss banker-it is also a potent lure to his clients. International merchants, grafting bureaucrats, tax dodgers, insecure Latin American chieftains-from all over the world they come to deposit their cash in Switzerland's 4,000 banks (one for every 1,360 citizens...
Ladies swish and titter in rooms once sacrosanct to cognac and cigars. Clubs that once disdained "activities" now stage musical evenings, lectures, seminars and even dances to lure members and their guests to the board and bar. Membership rolls have been expanded while services have been curtailed; a drink costs as much as or more than it does at the restaurant around the corner, and many a club member is doing well to get a ham sandwich on a summer weekend...
Sharing the Plunger. The most conspicuous greeter, as Kennedy arrived at California's Castle Air Force Base, was Democratic Governor Pat Brown, who needs all the help he can get from all the Kennedys he can lure West in his re-election fight against Richard Nixon. Aft er an overnight stay in Yosemite National Park, the President ignited explosives to break ground for a dam and reservoir in the $500 million San Luis water project in the San Joaquin Valley - a vital link in Brown's plan to meet the multiplying water needs of Southern California...
...bring about the consolidation, the government held out the lure of fat missile and military jet contracts, which have proved to be illusive. Finding U.S. missiles to be both cheaper and further advanced, the government canceled the bulk of its British programs. And, strapped for cash, it has delayed on re-equipping the RAF and Royal Navy with modern fighters. British military planemakers fell so far behind that they recently lost a big sale of supersonic fighters to India, which prefers Russian...