Word: lures
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Dates: during 1960-1969
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...might do with such a list, McCall's fortnight ago, in full-page ads in major newspapers, proclaimed its intention to boost circulation to 8,000,000 by December, making it second only to the Reader's Digest (12,976,581) in the monthly magazine field. To lure advertisers, McCall's said it would charge them on the basis of its presently estimated circulation of 7,000,000 until next July, thus giving them a free ride for seven months on 1,000,000 copies each month...
...everything from a welfare hassle in Newburgh. N.Y., to the problems of the Post Office. Though lacking polish and a real reporter's knack for the trenchant question, she packs plenty of punch: a mixture of sass, brass and self-confidence wrapped in a package guaranteed to lure males...
Last week a campaign to lure the carriage trade back to Majorca was launched by Monaco's Prince Rainier, a resort operator whose flair for free publicity is the despair of rivals from Cairo to the Catskills. On a visit to Majorca last year. Rainier was impressed by plans initiated by two U.S. promoters to convert a magnificently battlemented castle (vintage 1900) into a luxury hotel and country club and bought into the venture. Called Son Vida (Life Estate), the castle is now an air-conditioned, lavishly plumbed hotel, boasts its own swimming pool, a golf course abuilding...
When Uihlein began trying to lure the general public in 1952, he soon found that games were drawing fewer than 1,000 spectators. "What polo needs," said one member of the club, "is to get off the society pages and onto the sports page." To put it there, Uihlein and his associates began a campaign to educate the public in the fundamentals of the fast-paced sport. Before long, Milwaukeeans were talking knowingly of attack formations and of the grueling, two-year training period required to produce a sure-footed polo pony...
...ties of Lilli's current husband, Gary Merrill, and even changes the weight regulator on the man's Exercycle. What's worse, charming rakehell that he is (though never as arch, mocking or sphinxlike as Cyril Ritchard was onstage), he tries to freeze Tab out and lure his daughter away with promised trips to Venice, Positano and the Aegean Isle where Rupert Brooke is buried. At one painful moment, father and daughter, after a gay, French-talking night on the town, even do the balcony scene from Romeo and Juliet...