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Word: lures (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Womb & Mother. Given openings like these, psychiatrists are studying skindiving and making of it what they will. One common theory: water is the great mother symbol; divers are only trying to get back to the womb. Another: divers get an omnipotent superman sensation from playing with danger. Whatever the lure, Freud or fun, U.S. divers are going down to the sea or the backyard pond as never before. More than 200 Y.M.C.A.s now teach free diving; more than 500 teach skindiving with held breath alone. Students at the prestigious Horace Mann School in The Bronx get classroom credits in diving...

Author: /time Magazine | Title: Sport: Poet of the Depths | 3/28/1960 | See Source »

...only in winter's nadir does Europe's mightiest game fish begin to strike as it gets ready to spawn in the spring. And only when the weather is abominable-visibility poor, the river lashed by storm-will the wary huchen flash up to hit a lure...

Author: /time Magazine | Title: Sport: Europe's Greatest Fish | 3/14/1960 | See Source »

...early-bird millionaires first set the style for desert life and leisure. Its name: Scottsdale, which as recently as 1949 was a sleepy farm town of 1,700. It has now become the shopping center for a population of about 50,000. Desperately hanging on to its best tourist lure, Scottsdale bills itself as "The West's Most Western Town," last week held its annual Parada del Sol rodeo. But money has turned Scottsdale into a form of effete West, a place of fabulously expensive watering spots (suites up to $120 a day) and chichi stores such...

Author: /time Magazine | Title: National Affairs: ARIZONA: THRIVING OASIS Energy Fills the Open Spaces | 2/15/1960 | See Source »

...EAST TOURIST BOOM will lure 210,000 tourists to Japan this year (v. 152,000 last year), and 60% of them will be from U.S. Since jet service began to Japan, Pan American Airways' business on route has jumped 50%. This week airline will step up West Coast to Japan jet service from four to seven round trips a week...

Author: /time Magazine | Title: Time Clock, Jan. 25, 1960 | 1/25/1960 | See Source »

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