Word: lures
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Dates: during 1960-1969
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...idiom, is not one that is too high: it is a fare that clearly does not allow the airline to cover the cost of transporting the ticket-holder. For competitive reasons, an airline might conceivably want to introduce such a fare; even though it lost money, it would lure customers away from the competitor and thereby increase "brand identification." The "reasonableness test" attempts to preclude such cut-throat tactics. To the CAB and the airlines, a fare is "reasonable" if it passes the "profit-impact" test: the revenues generated by the fare must excede the combined total of carrying costs...
...fundamental imbalance between the robust West German mark and the weak French franc, has not been lastingly removed. The tight corset of exchange controls is all that is holding the franc up. Though the controls have impeded any further outflow of francs from France, Paris has failed to lure back the bulk of hot money that it had previously lost. In Europe, the skepticism about France's chances of avoiding devaluation is widespread...
Saturday, February 15 FISHERMAN'S WORLD (CBS, 5-6 p.m.). Celebrities Gypsy Rose Lee, John Gary and Sam Snead are among the aficionados who set out with hook, lure and spear to capture the finny ones...
...constructing additional housing for Harvard faculty and graduate students. For it seems quite likely that the existence of such new facilities will not simply (if at all) take Harvard personnel out of the Boston or Cambridge housing markets and place them in university buildings, but will in addition lure back to Cambridge and Boston students and faculty now living in the suburbs. Furthermore, existing Harvard housing now occupied by graduate students (such as Peabody Terrace) cannot be opened to non-Harvard residents without substantially increasing rents (even assuming, implausibly, that displacing students in favor of others would solve either group...
...automobile. With the Federal Highway Act, which offers 90% federal funding for expressways, the Government destroyed any possible balance between cars and other forms of transportation, such as subways and monorails. Though subways might be more efficient, cities have in effect been offered expressways virtually free. The lure has usually proved irresistible, and as a result cities?not to mention the countryside?have been torn apart. The car has not only wrecked the city physically but poisoned its air as well. Auto exhaust fumes account for about 60% of air pollution in the U.S., even with the addition of exhaust...