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Word: lures (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...same terms that explorers have used for centuries: "Unless frontiers are challenged from time to time-whether they be flying a balloon, breaking an altitude record in a plane or writing a fine piece of literature -we don't move forward as a society." And Anderson described the lure of ballooning: "There are no books or music up there, but there is the whole world to see. It's completely silent, and you move with the clouds. When you come over land, you are standing on a balcony, and the world going by underneath you is such...

Author: /time Magazine | Title: Nation: The Whole World To See | 8/28/1978 | See Source »

...engines planned for the 1980s; on flights of up to 1,500 miles, the prop fan would be 40% more fuel economical, since a propeller is more efficient than jet thrust during climb-outs and letdowns. Even so, the boomerang has a problem: excessive noise. Furthermore, how can airlines lure passengers back to a prop after they have flown...

Author: /time Magazine | Title: Business: The 1980s Generation | 8/14/1978 | See Source »

...barn," Mickey would volunteer, and My Mom's got a sewing machine for making costumes," Judy would chime in, and before the audience had time to groan at the sheer corniness of it all, they would have A SHOW. Well, it's 40 years later now and the lure of Ziegfeld has given way to the raw animal appeal of Woodward and Bernstein; and so now the do-it-yourselfers have decided to give the world of publishing a whirl...

Author: By Francis J. Connolly, | Title: Why Not Do It Yourself? | 7/28/1978 | See Source »

...enterprising young business people, the competitive pace and relative freedom from governmental and union restrictions are a major lure. Daniele Bodini, 32, the fast-moving, fast-thinking son of a Milanese stockbroker, has ascended in five years from a trainee at the elite investment firm of Blyth Eastman Dillon to owner of a multimillion-dollar real estate investment company. Says he: "I believe in meritocracy. Any place where you can be fired in 20 minutes is a great place." Adds Swiss-born Pierre Honegger, 34, a former journalist who three years ago bought a foreign-car dealership in Princeton...

Author: /time Magazine | Title: Living: Enter the Entrepreneurs | 7/24/1978 | See Source »

...behaving towards her. They are in the local malt shop, of course, where all the kids hang out. Sandy has temporarily left her football-player date, who has all his brains in his biceps according to Travolta, to feed the juke box. Her real intent, of course, is to lure Danny, who is sitting with his slippery friends at another table. Anyway, Danny manages to wander over to the juke box not-so-very casually and stammer out some excuse for his bad behavior. Olivia tries her best to act indifferent, but then again, who ever said she could...

Author: By Laurie Hays, | Title: The '50s Were Never Like This | 7/7/1978 | See Source »

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