Word: lures
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Dates: during 1970-1979
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...many state universities improve in quality, competitors to Harvard appear on the horizon. Although their libraries and faculties do not equal Harvard's the salary and fringe benefit offers of these universities may lure individual members of the Harvard Faculty. This still does not happen very often. The Dunlop Report on the Recruitment and Retention of Faculty noted that in the decade from 1957-8 to 1966-7, only 24 tenured Faculty members left Harvard to accept academic positions elsewhere...
...well and good to disdain the superstar salaries and featherweight teaching loads that some universities give to distinguished professors, it would be unrealistic to think that Harvard can trade on its name alone for much longer. Once eminent men have settled down somewhere, it is very difficult to lure them away. Either you develop your own young scholars or you dangle out tempting bribes to attract big names from outside. Harvard must choose its course, unless it wishes to languish like an ancient battleship, a glorious but non-functional reminder of another...
Holiday Inns has ridden out front by offering a host of new services that Wilson devised to lure more and more travelers. Wilson's company was the first national chain to put up children at no cost when they share a room with parents, the first to offer free cribs for babies, as well as free TV sets and telephones in every room, a swimming pool at every motel and a kennel for traveling dogs. It was also the first to place ice machines and soft-drink machines in hallways, thus sparing the traveler the cost of room service...
...emotionally troubled rejects, largely from working-class and even ghetto families. Amphetamines, heroin and old-fashioned alcohol have generally replaced pot and LSD; violence has supplanted Aquarian love. Now the area is open to the professional pimp, who uses a combination of terrorism, drugs and ersatz affection to lure confused teen-age girls into prostitution. The teeny-hookers have created a glut on the market, sneers a tough old pro of 20. "They want to set the world on fire -and they ain't even got their period...
...DOES HE, could he seriously mean no more movies? Has Hollywood's siren call failed to lure him? Not quite. "I have to do both, I think," he says solemnly. "It's part of what I do now." A little sadness; but it dissipates quickly enough, giving way to a new enthusiasm: "I'd like to direct a film someday. It would have to be one I wrote myself--I think it would be about my life...