Word: lures
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Dates: during 1980-1989
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Howard Stringer now must keep the network from losing in a limp. "This is a tough and tragic time for us," says the CBS News president. His tough job is to reverse the trend in soaring budgets, sparked a decade ago at all three networks by the lure of high-tech equipment and ABC News President Roone Arledge's U.S.F.L.-style raids on the competition. Sending the A team to sites of big stories is another hefty item; a weekend in Reykjavik cost each network around $1 million. And in the days of affluence, says a former CBS executive...
Promoting mass transit in Dallas, where the car is king, is something like selling straw hats in winter. This month, though, the city's bus service began testing a ploy to lure new customers. Riders drop off their dirty laundry in the morning at a bus stop heavily used by suburban commuters. There, vans operated by Kwik Wash, a local laundry service, pick up the bundles. In the afternoon at the same stop, riders get the clothes back, clean and neatly folded. Cost: 85 cents per lb. If the program is a success, film processing and shoe repair...
...serious as such setbacks are, they are rarely insuperable. A closing can ultimately prove beneficial if it spurs a town to diversify its economy and attract space-age industries to replace traditional ones. Brockport officials, for example, hope to lure a cluster of high-tech companies. As a drawing card, they point out that Rochester, with its universities and scientific companies like Eastman Kodak, is only 18 miles to the east of Brockport. As soon as Black & Decker finishes packing up its equipment, the village will be able to offer a large, modern industrial plant to interested companies, saving them...
Then, in 1985, Jagged Edge appeared. It was predictable and crudely made, but it was an old-fashioned mystery movie with courtroom dueling, shifting romantic allegiances, an imperiled heroine and the lure of suave menace. More important, Jagged Edge was a hit, which convinced Hollywood that the thriller genre could once again be a moneymaker. So here are three new mystery movies in a familiar tradition: Arthur Penn's Dead of Winter, Curtis Hanson's The Bedroom Window and Bob Rafelson's Black Widow...
This alleged tenet of the Yuppie faith is being put to the test by several companies recruiting graduating seniors on campus this semester. Of the 150 companies which will come to Harvard over the next several weeks to lure seniors, eight--including the prestigious investment banking firms Kidder, Peabody and Morgan, Stanley--have informed the Office of Career Services (OCS) that applicants vying for positions with them have to undergo drug-testing before being hired...