Word: lures
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Dates: during 1980-1989
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Morgan remains as surprised by his decision to leave Philip Morris as his former associates are. There was, of course, the classic lure of rescuing and running a company on his own and the undeniable mystique of the technological future. "The Atari name did it," says one go-between who arranged the Morgan and Ross meeting. "Morgan never would have gone if it had been Coleco." He also got one of the most lucrative safety nets ever written into a business contract. Although Morgan will not comment on it, Atari insiders place his guarantee at more than $8.5 million over...
...wants to discourage 26-year-olds who arrive in Porsches, but there just are not enough of these butterflies. The goal is to lure older, slightly stiffer ex-skiers-and their offspring-onto the slopes...
...campaign has been categorized by one neo-Wildean observer as "the implacable in search of the unspeakable in pursuit of the inedible.") In the latest issue of the association's magazine, H.S.A. Committee Member Ralph Cook described Britain's 3,380,000 recreational fishermen as villains who lure "unsuspecting sentient creatures onto sharp-barbed hooks." The magazine called on the H.S.A.'s 3,500 members to frustrate anglers by peppering the water with pebbles, posting fake health notices at fishing spots and scaring potential catches away with underwater ultrasonic devices. For a lone fisherman, Cook suggested...
Buffalo also hopes to lure new riders with its 6.4-mile Light Rail Rapid Transit (LRRT) system, an unconventional marriage of streetcar and subway technologies that is costing $500 million from state and federal treasuries. The initial 1.2-mile street-level segment, scheduled to open some time this year, will cut through a ten-block-long mall in the city's central commercial district that will be closed to most other traffic. Trips within the transit mall will be free, giving shoppers an incentive to patronize downtown businesses...
Ramada Inns and many other U.S. hotel companies now build these luxury levels into many of their otherwise standard buildings to lure affluent travelers who shy away from run-of-the-roadside establishments. The extra convenience and prestige of what hoteliers call their club floors appeal particularly to top business managers. Says Consultant Ray Meyers, a guest at New York City's Vista International: "You're with people more in tune with what you're doing. It's comfortable, not loud or raucous." Dallas Manufacturers' Representative Howard Krell and his wife Elise had formerly sought...