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Word: lures (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...Kids, kids have easy sex; they have potent drugs; they seem to have total freedom from parental discipline. What they don't have is fun. Screwing around has become mandatory, and thus joyless, like house chores or homework. A truly radical, dangerous movie about teens would show the lure of the wild life while avoiding the twin tones of sensationalism and sentimentality. Clark's film doesn't do that. And that's the matter with Kids, and the other teen films at Cannes...

Author: /time Magazine | Title: CINEMA: FESTIVAL OF LOST CHILDREN | 6/5/1995 | See Source »

...contrast to 20,000 for a typical mall store). But the real attraction is the opportunity to cuddle up with your favorite volume for as long as you want. Far from shooing away loiterers, these superstores operate on the philosophy that by creating an inviting atmosphere, they can lure customers who will linger and eventually plunk down their money...

Author: /time Magazine | Title: BOOKS: DOESTOYEVSKY AND A DECAF | 6/5/1995 | See Source »

Well, you won't find that on Montel Williams or the Ricki Lake show. Over the top even by the standards of daytime TV, Days of Our Lives' satanic plot line is just one example of the frenzied effort soap operas are making to maintain viewers and desperately lure new ones in the face of dwindling ratings. Currently 10 daytime soap operas are on network TV, just more than half the number that were airing in 1970. One reason for the falloff is the profusion of Oprah-style talk shows, which are able to serve up story lines about real...

Author: /time Magazine | Title: TELEVISION: SOAP OPERAS: THE OLD AND THE DESPERATE | 5/29/1995 | See Source »

Cutting prices really would lure the people who want to see baseball but don't like funding multi-millionaire crybabies...

Author: By Michael E. Ginsberg, | Title: Cheaper Tickets Now! | 5/19/1995 | See Source »

...online services, their opening lineup wasn't too impressive," says Jackson. Before today, Microsoft's biggest announced feature was a shopping service tied to Home Shopping Network, and it hasn't detailed how it would provide online staples such as news, weather, sports and travel information. NBC "could help lure other big names" to Microsoft, Jackson says, but the move may also pressure other television networks to join rival online services...

Author: /time Magazine | Title: NBC JILTS CYBER-PARTNERS FOR MICROSOFT | 5/16/1995 | See Source »

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