Word: lures
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Dates: during 2000-2009
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...lure customers in the midst of a recession, Denny's has turned to a radical strategy: giving away the store. On Feb. 1, the 56-year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson...
...Pirates, ex-pirates and pirate recruiters tell TIME that even with all the international attention, the tough talk from leaders around the world and the presence of warships from 20 or so of the most powerful navies, the lure of the piracy trade remains as strong as ever. It only takes a few pirates to hijack a massive vessel, and shipping companies continue to pay out ransoms - in some cases more than $3 million - to secure the release of those precious cargo carriers. Given Somalia's miserable state, the temptation is irresistible. (See the top 10 audacious acts of piracy...
...with their friends and see the nominally new version of a picture they liked a few years back on the big screen. This fact alone should hearten industry people fretful that their target demographic will soon desert the big screen for smaller ones, with their new-millennial lure of downloads and DVDs. F&F proves there's no significant change in the basic impulse of young moviegoers: escape from Planet Home...
...marvel - TV - that was keeping customers at home, getting drama, variety shows and old films for free. Movie houses were turned into video amusement parks: the image on the giant screens was suddenly wider (CinemaScope), grander (Cinerama), clearer (VistaVision) and deeper (3D) than ever before. The idea was to lure people back to theaters by giving them an experience that couldn't be duplicated in the living room. It didn't work: the number of tickets sold dropped from an all-time high of 4 billion in 1946 to about a billion a decade later. And though the wide-screen...
...Home Viewing. The 3-D wave of the '50s was meant to lure people away from their TV sets for a unique theatrical experience. But now, the home market - DVD and pay-cable - is where most people see most of their films, and where Hollywood makes much more money than it gets from theaters. Where's the inevitability factor in a format that can't yet be duplicated at home? Even Jeffrey Katzenberg acknowledges that 3-D won't be a major factor in home viewing for quite some time. And he's talking only about DVDs. What about...