Word: lures
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When the Diamondbacks started up six seasons ago, they made a concerted effort to lure retirees like Litzky into customer-service positions. Management scoured outlying communities for willing seniors, advertising in local newspapers and posting notices at senior centers. To ease the long commute to and from some areas, the Diamondbacks organized a shuttle-bus service to transport workers to the stadium in downtown Phoenix. The bus today carries 40 to 45 employees back and forth to their jobs at home games...
...coincidence that the leaders of Tacony’s Historical Society are also the stewards of its Civic Association. History matters here; it’s not an entertaining diversion. The neighborhood’s 20-year vision calls for a return to the past. Tacony wants to lure back the types of craftsman and shopkeepers who once lived above the stores they operated. It plans to extirpate fast-food restaurants and interstate ramps, which have invaded the neighborhood. All along Torresdale Avenue, the main drag, this neighborhood plans to install Victorian lighting and revive Henry Disston?...
...home near Paris, Franklin printed the inspiring documents coming out of America--the Declaration, the constitution he had written for Pennsylvania--as a way of winning hearts and minds in France and elsewhere. In a letter to Congress explaining his tactics, he gave a classic formulation of the lure of America's ideals: "Tyranny is so generally established in the rest of the world that the prospect of an asylum in America for those who love liberty gives general joy, and our cause is esteemed the cause of all mankind." He ended by echoing the shining "city upon a hill...
...newfound confidence. After all, most of Asia's traditional media continue to focus on the ruling ?lite's message, excluding controversial or minority voices. But talk radio is a microphone through which even the smallest voice can be magnified. For Asia's citizens, muzzled for so long, radio's lure is not only the freedom to talk?but to talk back...
...might think that sellers wouldn't care who buys their cars, as long as the money is green. But automakers worry about it a lot. They think it's essential to lure buyers as early as possible, so that they will develop a brand loyalty that might last a lifetime. That pursuit is one of the most maddening in the car business--but carmakers are chasing the young with a fervor not seen since the '70s. Toyota has just launched Scion, a new car brand aimed at recent college grads who want an affordable, functional vehicle (with body styling...