Word: lures
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...activity, with the first of nearly 700 new titles already flooding bookshops - and taxing the capacity of the book-buying public to absorb them all. Literary pride has long been central to France's notion of an exception culturelle. While the French are certainly not immune to the lure of the moving image, they haven't swapped books for film and video with the same enthusiasm as many other European and societies, let alone the Americans. Indeed, publishing remains France's largest cultural industry, with 360 million books worth ?2.36 billion sold last year. According to France's National Federation...
...malt beverages lure underage drinkers to the hard stuff, as critics say? "The ads feature heavy party scenes with lots of quick, MTV-inspired movements and things that adults wouldn't do," says George Hacker of the Center for Science in the Public Interest, a consumer-advocacy group. "Themes of rebellion and getting around authority subtly suggest underage drinking." But in June the Federal Trade Commission found no evidence that these ads target minors. And spirit makers insist that they advertise responsibly on shows watched mostly by adults...
...colorful Europeans as plentiful as empty ashtrays in Paris cafes--there is a big void at the top of the sport. Worse, a vital ATP Tour marketing partner, ISL, went bankrupt last year, leaving men's tennis with a financial shortfall. The tour needs marquee players who can lure big sponsors back to the game...
After being pummeled by the discounters, the major carriers might be expected to make a better effort to compete on price. And at least initially--as hurting airlines do anything to lure passengers on board and bankrupt carriers have more flexibility to trim costs--that may be the case. But in the long run, as the major carriers further cut capacity and eventually consolidate, it's likely that most domestic fares--which declined on average almost 10% in June and are now near 15-year lows--will start to inch their way back up. One reason is that in order...
...might be viewed as progress in the fight against Asia's child-sex industry. "I started working in Thailand in 1992, and back then there was no legislation?nothing," says Bernadette McMenamin, national director of the Australian arm of End Child Prostitution, Pornography and Trafficking, an NGO. Those who lure children into prostitution in Thailand now face jail time of up to 15 years (previously, they were only fined). And predators who have sex with a child prostitute can?at least in theory?get 20 years behind bars. In Cambodia too, new laws on human trafficking and sexual exploitation...