Word: lures
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...lure of the yen is irresistible for English clubs under financial pressure from rising player salaries and keen to take their brands and their merchandise outside their saturated home market. The Premier League estimates that of the 440 million people globally who have access to televised fixtures, more than one-third are in the Asia-Pacific region. Some clubs already have established followings in Asia. Liverpool and Manchester United both have played friendly matches in the region this month...
Although the colleges’ order is very similar to those lists that lure in such faithful readers each year, Rojstaczer’s program was designed to switch the order slightly with every click of the “Refresh” button. This is where the humor lies...
Other professors added that the position might not be attractive enough to lure those already in powerful posts away from their current positions...
...another coincidence, all this took place just as two forms of ethnic music, rhythm 'n blues and country, were mating and giving birth to rock 'n roll. Local stations could now lure listeners on the cheap. And at 11 or 12 years old, I was one of them. I bonded with this wonderful new music coming out of their boxes, and with the local disc jockeys. I never met these guys, but they were my older brothers, my pop mentors, the men whose high energy and rhyming jive provided a verbal equivalent to early rock 'n roll...
...House is expected to vote later this week, and since the President is likely to sign whatever bill Congress sends him, the pressure (and the lure of political payoff) is especially intense...