Word: lures
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Italy has taken a more traditional route by boosting advertising. In April, the national tourism board launched a $13 million initiative called "Italia Much More" that seeks to lure tourists from the U.S., Canada and Europe with television commercials replete with dramatic opera music and sweeping aerial shots of Italy's landscapes. "The crisis is tangible for everyone and Italy will suffer," says Matteo Marzotto, the head of the National Tourism Board. "We're in the middle...
...like the Soviet Union of genres (action-adventure being the U.S. of A.). Given the dominant zeitgeist, few actors would be caught dead trying to appeal to women. McConaughey not only consents, he does it with a cheerful grace, as if he actually enjoys appearing in crappy films that lure the ladies. When Ghosts of Girlfriends Past opened last night - earning a decent $6 million, but nowhere near X-Men Origins: Wolverine's $35 million - it performed best among Females Over 25. In that demographic, McConaughey ranks high, up there with Pilates, Jodi Picoult novels and The View...
...prison sentence alongside Nelson Mandela under South Africa's Apartheid regime, Zuma is heralded as a canny politician whose rough-hewn populism - his unofficial song is the Zulu anthem "Bring Me My Machine Gun", which he's been known to sing at jam-packed rallies - has proven an irresistible lure for many. But his career has been plagued by accusations of corruption and rape, and a succession of gaffes that betrayed streaks of homophobia and casual misogyny (which didn't prevent him from winning the endorsement of a prominent women's group). A 2008 TIME 100 honoree and finalist...
...wagon that needs to get through is health care," says a second Obama adviser, picking up the metaphor. But that won't be easy either - unless the Obama Administration can lure some Republicans to support it, which might be possible if the plan relieves the pressure of health-care coverage on corporate America. "If he narrows his agenda to fixing the banks and focusing fully on health care," says Senator Alexander, "there's a good chance we could get it done." If the rest of his agenda is trashed but Obama emerges with universal health insurance, the achievement will...
...private columbaria for the remains of up to half of the people who die each year, according to government estimates. The construction of new columbaria is regularly mooted, but neighborhood resistance scuppers the plans. Residents worry that proximity to such buildings will bring them bad feng shui and lure large crowds during ancestral-worship festivals. "We Chinese call a place for the dead yum chaak, and a place for the living yeung chaak. They cannot be mixed," says Kenneth Leung, a funeral coordinator. "Nobody wants cemeteries or columbaria near their homes - yet everybody needs them...