Word: lures
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...WHITE: THE LURE OF SCHISM...
...line at Raleigh and are becoming standard for other makers. "They've combined the technology of mountain bikes with the surefootedness of the Eisenhower-era models," observes Paul Rinehart of Spoke Bicycles in Williamstown, Mass. Some companies even make comfort tandems, which boomers are buying in droves, often to lure less fit partners into riding along while fostering togetherness...
WATCH IT The SEC recently issued a warning to investors about drawbacks relating to variable annuities--retirement tools that are a cross between a mutual fund and an insurance policy. Much of the increased popularity of these annuities is due to bonuses offered by companies seeking to lure investors unfamiliar with the instruments. The SEC maintains the bonuses are often undercut by hidden, higher withdrawal fees...
...WHEELS GO Squat two-seat roadsters will lure the post-Yahoo generation. This concept car from GM, above, is based on new plastics that will make tomorrow's cars completely recyclable. Will they have a steering wheel or fly-by-wire joysticks...
Even for the less-than-needy, the lure of a job in management consulting or investment banking can be hard to turn down...