Word: lures
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...since Frank's reputation is being used to lure prospective customers to Malachy's book, a perhaps churlish caveat emptor seems in order: A Monk Swimming is no Angela's Ashes. In fairness to Malachy, he never pretends to be writing anything remotely resembling his elder brother's book. But what he thinks he is doing instead on his pages never becomes particularly clear...
...could see the lingering lure of Astaire art in the reaction to Frank Sinatra's death. That wasn't just Rat Pack nostalgia. It was an effusion of fondness and respect for a fine song finely sung, for vocal connoisseurship, for the ability--the first or the thousandth time he sings a song--to mine the meaning of a lyric...
Financial aid and funds destined for specific purposes usually lure donors more readily than giving to facilities or general renovation, he says...
...real estate broker. The Manhattan real estate broker might be considered the lowest from of the many creatures that inhabit New York City. He or she will trick you, pressure you, lie to you and take your money. Once you've paid him everything you can, he'll lure you into his clutches and demand more. But you have nothing more to go on than his word, because he has a monopoly on the housing information in New York City. In fact, it's close to impossible to find an apartment without...
...Mutual Life Insurance Company, for instance, tried to lure Harvard graduates with the prospect of "$4,000 to $9,000 a year, and more!" in advertisements in campus publications...