Word: lures
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Studios would be wise to lure more foreign directors like Woo, who knows how to transform summer's dumb-and-dumber product into a gnarly, white-knuckle action film for all seasons...
With Gen X, comfort is key. When Mohajer's boyfriend transferred from Boston University, where they were both students, to the University of Southern California, she followed. The real lure? "The California weather." (Now he works for her, when he's not playing in his underground techno band.) Running a 25-employee company has not cramped Mohajer's slacker style. "I function like an average human being of my age. I go to clubs, movies and watch MTV," she says. "It's so fun! I'm a TV junkie. I need to go to Melrose Anonymous! Eating Cap'n Crunch...
Most recently, the Administration acceded to the wishes of students and installed a large-screen TV and couches in Loker--a move first proposed by Coffey last year. Coffey said he believes the TV and couches will help lure students to Loker...
...Some people worry that it reduces the contact of students and Faculty, but I disagree," he says. "If you strike up a relationship in cyberspace, you can possibly lure the student into coming in in person...
...according to insiders at the paper, many staff members are now embarrassed by the story and resentful of Webb's self-promotional efforts on its behalf. Indeed, the lure of talk-show celebrity, maybe even a Hollywood deal, may have played a role in letting a promising investigative piece get out of control. The Mercury News has made an admirable effort to face up to its journalistic lapses. But it would be a shame if the incident discouraged editors from supporting the kind of aggressive reporting Webb has done--or muffled the serious questions that his series has raised...