Word: lures
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...Take the lure of the comforting percentage. In one study, Slovic found that people were more likely to approve of airline safety-equipment purchases if they were told that it could "potentially save 98% of 150 people" than if they were told it could "potentially save 150 people." On its face this reaction makes no sense, since 98% of 150 people is only 147. But there was something about the specificity of the number that the respondents found appealing. "Experts tend to use very analytic, mathematical tools to calculate risk," Slovic says. "The public tends to go more on their...
...could try to lend this piece some heft by confecting a lofty theory - say, on the lure of stories about families in turmoil who live in haunted houses and are visited by strangers who change the families' lives. But this time, I'll get straight to the assessments. For me, Mary Poppins worked, at a level higher than efficient and just this side of splendid. The pleasures of Grey Gardens are more mixed. It boasts a glorious performance by Christine Ebersole as both mother and daughter (I'll explain later), and Best Support by Mary Louise Wilson, in a smart...
...large convenience store, although Reliance promises that much bigger supermarkets are in the pipeline. All will be clean, air-conditioned and have stock neatly displayed on wide shelves that you don't need a ladder to reach. The convenience of shopping in just one place is sure to lure a lot of customers and small shop owners worry that the supermarkets will force them out of business. I can see they have reason to worry - I'll certainly opt for the supermarkets - but I hope that not everything about shopping in India changes. My first experience with home delivery...
While marketers work to lure in the Christians, the person who best explains the spiritual impact of seeing Nativity may be Shohreh Aghdashloo, the Muslim actress from 24 and House of Sand and Fog. Aghdashloo, who plays Elizabeth, grew up reading her grandmother's Bible in Farsi as literature. "A good piece of art should make a revolution inside you," Aghdashloo said after seeing the film for the first time. "I felt light this morning when I left the theater, with a peace of mind. I was worried about it turning into preaching, but it didn't. It just told...
Echoing the success by “The Da Vinci Code” producers to lure Catholic viewers by drawing attention to that film’s taboo themes, Cohen (star of HBO’s cult hit “Da Ali G Show,” and Class Day speaker at Harvard in 2004) and his backers at Fox have been focusing attention in their promotional materials on the protestations of the Kazakh government, and of Cohen’s hilarious replies. One recent television spot for the film explicitly refers to the news coverage of Borat, urging...