Word: lures
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...same channels. Whoever wins, "We think the Evening Standard would have to go free pretty quickly" afterward, warned Deutsche Bank analyst Mark Braley in a January research note, though Associated swats away the suggestion. How do free papers make money? By aggregating enough eyeballs - generally young and urban - to lure advertisers. Many newspapers already rely more heavily on ad revenues than on circulation; ad sales represent almost two-thirds of total revenue among British titles, and 57% among those in Germany, according to the World Association of Newspapers (wan). But overall, advertisers are turning increasingly to other media. Newspapers' share...
...Harvard, strippers—not just from Shamrock—have performed in dorm rooms for everything from freshman birthday parties to club sport celebrations to final club gatherings. “Some clubs will have strippers come in to lure punches in during punch season,” says one final club president, who asked to remain unnamed...
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...
...except for a few brief moments when Professor of Anthropology and of African and African American Studies J. Lorand Matory ’82 asked Summers how he planned to increase the number of non-white administrators and professors and whether Summers had any plans to attempt to lure former Fletcher University Professor Cornel R. West ’74 back to Harvard...
...trying to woo me with a Beirut tournament and the suggestion that by refusing to give “only 10 bucks” I am unappreciative, another side of the campus—students screened as potentially higher donors—are appealed to with a different lure: the promise of influence...