Word: lures
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We’ve tried to offer constructive ways in which the University might lure some of us down there. We’ve suggested sponsor giveaways, intermission contests, and the other catchy marketing tools employed by other schools nationwide...
...soul of the stage may be the grand tragedy or its modern cousin, the middle-class problem play, but the essence of Broadway is the musical. Spectacular song-and-dance numbers lure the tourists from Topeka and Tokyo and wave the American flag in London's West End. Every kind of straight play can be developed in the cozy environment of a regional theater, but only on Broadway can the big, brassy musical be consistently nourished with enough cash and applause. Throughout the past season, which many have judged among the worst in a decade or more, the prime barometer...
...created salary add-ons that will allow top teachers to come in at as much as $32,000 to handle such critical assignments as bilingual education in depressed, inner-city schools. And last month the California commission on the teaching profession began consideration of two long-range programs to lure and hold crack teachers: the creation of a prestigious new professional school for well-compensated master teachers and the funding of "key" schools, where administrators and teachers would have the freedom and money to develop the education materials and techniques of the future...
...U.S.F.L., which was formed in 1983 on the novel premise that action-starved gridiron fans would flock to see football in spring and summer, attempted to upset that arrangement. Led by New York Developer Donald Trump and other multimillionaires, the new league initially tossed around seven-figure salaries to lure players away from the N.F.L. As a result, the average N.F.L. salary has risen 58%, to $163,000, in the past two years. The N.F.L. Management Council warns that if paychecks keep rising at the present pace, the league could lose $87 million...
Most pitchers, facing an injury that not only sidelined them for an entire season but also placed their long-term future on the mound in jeopardy, would have chosen to call it quits, tempted by the lure of other activities that wouldn’t require an extensive period of rehab...