Word: lures
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Will such moves be enough to lure back customers like Jetta owner Ann Jones? A few weeks ago, she became fed up with her car and traded it in for a new Honda Accord. It's a testament to VW that she did so grudgingly. "I will miss the Volkswagen style, and I was saddened to leave my Jetta," she says. But her Accord provides her with something her Jetta never did: "I have more peace of mind." --With reporting by Joseph R. Szczesny/Detroit and Steve Zwick/Frankfurt
...such doubts. "The graphic novel is a format," he says. "We would not segment the category by splitting up the graphic novel section." According to Hershman, Borders' research shows the "demographics for 'Maus' overlap with the ones for Spider-Man," so that it is theoretically easier to lure the reader of one to the other than it is to lure a reader of Elie Wiesel to "Maus...
...Amherst, in order to lure admitted lower-income students into coming, the college pays for the visits of between 185 and 200 students who couldn’t otherwise afford a trip, according to Parker. At Harvard, where more students overall are from low-income backgrounds, this number was only 95 last year, Director of Financial Aid Sally Donahue says. Columbia offers an entire scholarship program earmarked specifically for students from poor backgrounds that assures a set number of low-income applicants will get in each year, and acts as its own advertisement for affordability...
...says. This diverse group has myriad reasons for making the move: a few want to live with their families, others find themselves less than enthused about returning to House life after time away from Harvard, still others get hitched, and the bright lights of Boston lure would-be House dwellers. Other students, meanwhile, are coerced to leave campus because of circumstances contributing to uncomfortable and often hostile living environments...
...Licht said he thought it would be unlikely that Penn could lure Faust back...