Word: lures
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...their crops. But the Skinners are among a growing breed of producers dedicated to "community-supported agriculture." These CSAs, also known as subscription farms, sell shares of their harvest in advance directly to the consumer. They involve shareholder families through regular newsletters, potluck parties and even farm work. The lure is not just fresher, cheaper veggies but also a sense of belonging. Thus the Skinners' dismay didn't last. A score of shareholders showed up to weed. "When you help the people who grow your food, it is spiritually as well as physically nourishing," says Lisa Wallender...
...plan was simple: lure droves of tech-savvy customers into the shop with wi-fi, then ply them with grande lattes, oversize Rice Krispies treats and other high-priced snacks. But while the wi-fi hot spots have added modestly to Starbucks' cachet, they have generated less buzz than a cup of decaf. And some Starbucks watchers doubt that they will add much of anything to the company's bottom line. "I don't think it is ever going to be a hugely profitable enterprise for Starbucks," says InStat/MDR analyst Mike Wolf. Pyramid, an analyst firm, predicts that the monthly...
...Chopra says he does not think that any amount of renovations to Hilles could lure many students to the Quad...
...century - a poor association for a company that used slave labor during World War II. Last summer, Pischetsrieder's worldwide sales and marketing chief, Robert Büchelhofer, resigned under pressure and was replaced with several executives who now each command one brand. Will such moves be enough to lure back customers like Ann Jones? A few weeks ago, she grew fed up with her Jetta and traded it in for a new Honda Accord. It's a testament to VW that she did so grudgingly. "I will miss the Volkswagen style and I was saddened to leave my Jetta...
...compression of Salem’s history into a dark basement full of wax figures is a slick way to market the past. “Witchcraft sells, certainly, so that’ll draw people up there, and it’s a lure to tourists,” Larkin says. Hangings and stonings are more titillating than a broader historical explanation. “Rather than saying, ‘Well, they had economic problems, and they were on the brink of a shift to a shipping economy,’ That’s probably where...