Word: luridly
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Dates: during 1970-1979
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...rival Zeitung fights back with such circulation builders as sex crossword puzzles, a dirty-poem page and .lurid sexoscopes (in January, Leos are "in for some luck: the boss's wife is after you," but Scorpios are advised to relax and "use this time to regenerate yourself and gather new strength"). Like concerned, civic-minded papers everywhere, the St. Pauli sheets are not above crusading. One recent Nachrichten headline read: HOW PROSTITUTION IS BEING RUINED BY HOME...
Last January, Murdoch gained control of the 6,130,000-circulation News of the World, a lurid Sunday paper, by outmaneuvering a bigger bidder, Czech-born Robert Maxwell. The deal prompted Maxwell to remark of Murdoch: "He has caught a big fish with a very small hook." Under Murdoch's direction the fish has grown even bigger, with circulation rising despite a price increase to 80 a copy. Last October, Murdoch acquired the dull but earnest daily Sun (circ.: 950,000) for a down-payment of $120,000-considerably less than he paid for his house on London...