Word: luridness
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...antiCommunist, hates Soviet Russia even more than he hates Britain; 2) with a slim working majority in a time of world crisis, he may feel impelled, for a while at least, to go slow. But literate Britons in South Africa queasily remembered a book called When Smuts Goes-a lurid, Wellsian prophecy of South Africa's future-published last winter by Dr. Arthur M. Keppel-Jones, a wispy historian at the University of Witwatersrand. When Smuts Goes predicted a Nationalist accession to power, an oppressive rule by extremists, a bloody suppression of black revolt, wholesale escape of blacks...
That realism just suited the Wild West he wanted to paint: the lurid desert sunsets, the cowboys and Indians, bucking broncs and buffaloes. Leigh roamed the vast raw country on horseback, turned east with a firsthand knowledge second only to Frederic Remington's. "Those tired old nags at the rodeo," he says chuckling into his snowy cavalry mustache, "don't know the first thing about bucking." Invited on two scientific expeditions to Africa, Leigh sketched constantly and confidently, came back to paint a series of vivid panoramas for the New York Museum of Natural History's African...
...American Tobacco Co., which he headed for 20 years, the late George Washington (Lucky Strike) Hill left some famous slogans and a poser: How would the company do without his lurid, armor-piercing salesmanship? Part of the solution was left to George Washington Hill Jr., whose loud advertis ing talents were learned from his father...
...1920s business news was especially depersonalized. To get business out of the dusty gloom of the financial pages, to tell what one TIME editor called "the vast and lurid and exciting and beautiful bibliography of balance sheets," TIME broke new ground. It went to great pains to get a picture of Sosthenes Behn (the only available picture had a beard which he had shaved long before), and introduced the Hartford brothers to their A. & P. stores' customers. Out of those efforts grew FORTUNE. Even in its early years, TIME was highly selective about the three-inch, one-column portraits...
While being all things to all men, Runyon succeeded in always keeping his spotlight fixed on the central characters, and his lurid descriptions of them still retain their vitality. But, compared with the cool, intelligent journalism of Trial Reporter Rebecca West, Runyon's reporting is sensationalism cooked to Hearstian taste. Time has dulled the edge of the slangy, informal jargon that won Runyon so many admirers, and his dramatic exclamations pale into mere verbosity when Mrs. Snyder is asked "Why did you kill your husband?" and gives the utterly simple reply...