Word: luring
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Dates: during 1950-1959
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...started emptying the Grand Guignol's seats. Another blow: the theater's chief playwright, Andre ("Prince of Terror") de Lorde, died (in bed) at the age of 90. No new twists in torture or tricks of realism-e.g., "blood" that coagulates as it cools-could lure the crowds back. Even worse, the sounds of skulls being crushed and bodies plopping into acid vats began drawing guffaws instead of gasps. Things got so bad that couples who took the curtained boxes in the rear of the house looked to themselves rather than to the stage for thrills...
...investment trusts. They went after the inexperienced little investor in the low-salaried brackets and, by selling him shares in their funds (which in turn were invested in stocks) brought some $250 million of new investments into the market. By year's end, the funds and the lure of the bull market had given small investors a bigger stake in business than they had had in years...