Word: luring
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Dates: during 1960-1969
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...panicked the country last year. One reason: the guerrillas have lacked a leader since Luis Turcios Lima died at 24 in an auto accident last October. New President Julio Cesar Mendez Montenegro has combined an army drive to hunt down guerrillas with a civic-action program that aims to lure peasants from the rebel cause by making life a little less unpleasant in the harsh backlands...
Giving advertising a macabre twist, Pacific Air Lines is seeking to lure passengers by selling spoof instead of frills. "HEY THERE! YOU WITH THE SWEAT IN YOUR PALMS," read the headline that kicked off its nationwide campaign. "Most people are scared witless of flying," it went on. Moreover, the ad revealed, every time a P.A.L. plane takes off a pilot wonders "if this is it." Explaining the odd campaign, New York Lawyer Matthew E. McCarthy, the trunk line's chief executive and biggest shareholder, said: "It's basically honest. We spoof the passengers' concern, but at least...
...Investors. The basic idea is to lure both foreign and domestic capital investment. To outsiders, Taiwan's biggest advantage is inexpensive labor. Minimum-wage laws require only $11 a month for unskilled labor, while skilled workers get up to $70 or $80. The rates are only one-third as high as wage levels in Japan and half those in Hong Kong. As a result, several Asian companies have moved operations from those areas to Taiwan. U.S. firms have invested $110 million in Taiwan enterprises. Union Carbide is building an $8,300,000 plastics plant in the Kaohsiung petrochemical complex...
Harvard baseball fans who marvelled at the fluid play of first baseman Bob Welz last year will get their first chance this year to see the Crimson junior on the diamond, this weekend -- at Fenway Park. The lure of money and a professional career pulled Welz away from the Crimson pinstripes into the Detroit organization. And the same bait, in bigger doses, will probably mean that Cambridge sports fans have only two more weeks to watch pitching sensation Ray Peters plying his trade in the college circuit...
...heads of state for her own enjoyment and of heartlessly denying permission to Svetlana Stalina to stay in India. If it can show strength in the contest for the presidency, which will be decided by an electoral college of state and national legislators on May 6, the opposition might lure more Congress members of Parliament over to its side and perhaps even threaten the tenure of Mrs. Gandhi's Cabinet...