Word: luring
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Dates: during 1960-1969
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...film festival is an esthetic booby trap fraught with perils. It can be little more than a lure for cinesnobs who like to see important movies before the public does. It can be the cause of ulcers and chronic hangover among bleary international delegates who traipse the circuit year after year, vying for palms, cups, lions and laurels at more than 100 festivals from Valladolid to Venice, from Karlovy Vary to Knokke-Le-Zoute. But it can also be the crackling excitement of the new cinema giving birth to authentic genius...
...much does this new sort of professor "seduce" his students into the academic life? Clearly, he does not lure them to prize academic values to the exclusion of all others, as the critics charge. His own values are by no means exclusively academic...
Cornflakes & Consortiums. The powerful lure for American companies is the vast sales potential abroad, where the market is growing generally twice as fast as it is in the U.S. Many U.S. firms have a healthy cash surplus that they want to put to work, as well as the growing feeling that it is both prestigious and profitable to go international. About three-fourths of new U.S. investment money goes to Canada, Western Europe and the other developed countries, where the risks are least and the markets best. (Latin America and Africa are currently out of favor.) U.S. investments represent...
...wash industry is growing at the rate of 15 million wash jobs a year. Still, fewer than 20% of the nation's 84 million cars are cleaned regularly by car washes, and the industry wants nothing more than to attract some of those unwashed millions. Its latest lure is the low-cost, coin-operated car wash, which is activated by quarters and operated by the motorist himself...
What They Go For. Actually, the fair's most conspicuous successes-and failufes-both clearly show that most people do not go out to Flushing Meadow for conventional entertainment. After all, they reason, they can go to a show in Manhattan. What does lure them to the fair is its impressive array of industrial and cultural pavilions-nearly all admission-free. More visitors (28%) comment on its "educational value" than any other aspect of the fair save its sheer "magnitude." Judging from the lines in front of the G.E., IBM, G.M. and Ford pavilions, the average fairgoer wants...