Word: luring
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...practices at the heart of the trouble. Grubman could not be reached for comment, and his lawyer declined to discuss the issue. The FTC settlement, meanwhile, will cost Citi $215 million. The charges were that a subsidiary, Associates First Capital, which Weill bought in 2000, used deceptive marketing to lure consumers into taking out loans with high rates and buying optional, pricey loan insurance without realizing it. Even before settling with the FTC, Citi stopped selling the insurance and lowered rates for 200,000 debtors. It was the first to voluntarily adopt the "Spitzer principles" imposed on Merrill Lynch...
...will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99¢ value menu, backed...
...ground. Sinuiju is short of everything an economic hub needs to operate, including decent roads, commercial transport and proper water facilities. Yang intends to woo international banks to finance infrastructure projects. Similar funding has been sought in the past without much success. In the mid-1990s, Pyongyang tried to lure capital to North Korea's Rajin-Sonbong free trade zone, which also has its own legal code, but little has been developed. In a black box of a state where assessing political risk is like reading chicken bones, how can investors be sure Kim won't just pull the plug...
...which Yang's appointment is meant to entice. China offers not just investment capital. The country and its rising class of entrepreneurs can conceivably teach North Korea how to turn a crumbling communist state into an economic dynamo. After all, Beijing two decades ago launched free-trade zones to lure foreign investment as a prelude to transforming the whole country into a market economy...
Among the 455 hours of film unspooled in the 10-day bash known as the Toronto International Film Festival was a new Stephen Frears picture called Dirty Pretty Things. A smart film and an even cannier title, because it defines the lure of movies: that they show people doing dirty pretty things. And the lure of Toronto is that it's a clean town with a pretty fine festival - the busiest and most influential in North America. Last year, Toronto was not so festive. The suicide bombers of Sept. 11 severed the convocation in half: five days of illuminating...