Word: luring
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...bridge the gap between two adversaries who do not understand each other very well, Obama has turned to Ross, who was appointed special adviser for the gulf and southwest Asia by Secretary of State Hillary Clinton. Taciturn and relentless, he is tasked with orchestrating a global effort to lure Iran to the table and persuade it to curtail its nuclear program. So far, there's little sign of success. Which is why the U.S. is not just hoping that diplomacy will work; it is also laying the groundwork for what will happen if it fails. And failure to find...
...Mexico as cartel militias fight one another and the government for the bounty of the drug trade. But its time and place could not have been more unfortunate. After tourism was shattered by the swine flu scare, Mexico just two weeks ago launched a campaign to try to lure holidaymakers back to its paradise beaches. Under the slogan "Vive México" (Long Live Mexico), the $90 million effort is using such stars as Spanish tenor Placido Domingo and soccer ace Rafael Márquez to show off the golden sands. But while Vive México...
...people tuned in to a TV show to see a question of global significance finally resolved. The final of Britain's Got Talent wasn't just about whether Susan Boyle - Scotland's least processed export since steel-cut porridge oats - would triumph. Nor were viewers drawn simply by the lure of car-crash television amid frenzied media speculation that Boyle or some other vulnerable contestant might crack on camera. The BGT final was nothing short of a referendum on Britain, a chance for a country beset by economic woes, battered by political scandals and humbled on soccer fields to vote...
...promote it aggressively in 2001 in hopes of drumming up business during off-peak hours. Today, his outlets offer sushi buffets, Internet access and PlayStation consoles. Many are fully booked at lunch. And the recession hasn't hurt business: Neway lowered its prices 10% to 15% last November to lure penny-pinching customers and saw a few more patrons trickle in for the bargain...
...months of operation, Farmers Best has failed to turn a profit. Beyah attributes that partly to slowed consumer spending amid the recession, as well as a need to grow awareness about his venture. He is running ads on black radio stations, hoping to lure affluent blacks, who are likely to shop more frequently and not just at the top of the month, which is when customers who rely on government assistance to buy food receive their aid. Meanwhile, he regularly invites local students into the store. "We're trying to teach the children how to eat properly," he says. Despite...