Word: luring
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...last few years, taking fewer roles to spend time on his Australian farm with his wife and son, Crowe has had mixed results as a box-office lure. American Gangster, where he was second-billed to Denzel Washington, was a hit; Body of Lies, with Crowe supporting Leonardo Di Caprio, was a flop. State of Play (a flat, unenticing title for what means to be a smart, pounding thriller) may have one of those twisty plots that mass audiences think will make their heads hurt; they'll watch it in a few months at home...
...past year, Cantor has hired 200 people, upping the payroll to just over 3,500 employees across all its divisions. It hopes to hire another 200 staffers in 2009. Cantor has been able to lure traders, bankers and analysts away from much larger firms in part by doing away with one of Wall Street's oldest traditions - the year-end bonus. Instead, Cantor is offering to pay most of its new employees in full each month, rather than holding a good chunk of their pay until the end of the year. "There is just too much variability in year...
...lure of the sea is a powerful one for commercial sailors. You get to see the world and the pay is relatively generous, especially if you're from a developing country. But then there are the pirates - who see ships and the sailors on them as a means toward their own big payday...
...think one hooker scandal would be enough to ruin the ShamWow (and its pitchman) forever, but you'd be wrong. Even the Roman Catholic Diocese of Brooklyn is trying to cash in on the ubiquity of the super-absorbent towel infomercial with a YouTube parody designed to lure younger, tech-savvy souls to its services in New York. Dubbed "SoulWow," the commercial spoof features "Father Vic" (whose resemblance to ShamWow spokesman Vince Shlomi is downright eerie) hawking the only product that lets you "clean yourself from the inside...
...lure customers in the midst of a recession, Denny's has turned to a radical strategy: giving away the store. On Feb. 1, the 56-year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson...