Word: luring
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...this fight runs true to form, consumers can expect to be winners, at least in the short term. They will get better products, and they may see some out-and-out price wars as Panasonic tries to lure away consumers and the others defend their turf at any cost. And if Panasonic's marketing creativity is anywhere near as good as Energizer's and Duracell's, this fight is going to be highly entertaining...
...secret technology to transform tired ideas into a vivid movie. Instead it ransacks the fantasy-film trunk for hand-me-down thrills, and counts on the sleek beauty of Romijn, Famke Janssen (quite fetching as Class 5 mutant Jean Gray) Halle Berry (the wonder weather woman Storm) to lure the boy market into theaters. For the rest of us, there's the spectacle of Patrick Stewart exploding into particles...
TIME spent a week with Kilo Company, the 120-person unit that goes head to head with the insurgents every day. The goal is to lure al-Qaeda into attacks, which Kilo Company has been doing successfully: in a single week, five men were wounded, three foot patrols were ambushed, and there were unrelenting attacks from small-arms fire and mortars. The experience of the Marines in Ramadi illuminates some of the shortcomings of the U.S. strategy for defeating the insurgency. The commander has only one brigade to secure the town, even though U.S. officers say privately that at least...
...changed. When he was elected in 1998, he successfully led an effort to restructure Oakland's government and give the mayor new powers to break through a stolid municipal bureaucracy. Since then, he fired his city manager and two city planners, replacing them with people who worked harder to lure private investment. As he tours through a booming residential area south of downtown, he sounds a little dismayed by how resistant some Oakland residents remain to change...
...medical-cost crisis deepens, the corporations who pay insurers are likely to find the lure of outsourcing as irresistible in health care as it is in software...