Word: luringly
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Dates: during 1980-1989
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Still, the majority of book buyers are ignoring the lure of cheaper prices offered by some chains and are purchasing the remaining 60% from the nation's 6,000 privately owned shops. The independents, says Edward Morrow, president of the American Booksellers Association, "have never been stronger or healthier...
Sensor is the product of Gillette's all-out effort to lure customers away from throw-away razors, which have grabbed more than 60% of shaver sales. Gillette makes such razors too, but they typically produce a thin profit margin for their manufacturers. The Boston-based company invested $200 million in Sensor technology, and will spend an additional $175 million this year to introduce the product. When it goes on sale in January, Sensor will be priced at about $3.75 for the razor and three blades. Gillette hopes to sell 15 million razors the first year and snare...
...Kenya. They lead the call for a worldwide ban, and are joined by conservation groups, including the World Wildlife Fund and Wildlife Conservation International. They argue that it will take decades for elephant herds to begin to recover, and that as long as there is any legal trade, the lure of profits will entice poachers and smugglers to beat the system...
Braden's activities soon caught the eye of the Great Southwest Corp., which planned to develop Coto de Caza as an upscale resort community and needed a resident tennis pro to lure buyers. Offered the job, Braden accepted on the condition that the company build him a tennis college of his own design and, when that got into the black, a high-tech sports-research center. Six years after the Vic Braden Tennis College opened, in 1974, Arvida Corp., which had taken over Coto de Caza, dedicated a $1.3 million research center on the site...
...Harvard more effectively build a truly representative faculty without compromising the quality of scholarship? One solution is to lure eminent minority and female scholars away from other institutions with tantalizing offers of tenure...