Word: lurton
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Dates: during 1960-1969
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...peas to its line until 1907. Cautiously, it added asparagus in 1939, waited another 19 years before putting beans on the market. Only recently has Green Giant hopped boldly into new products. "There is just so much market for canned peas and corn in this world," says President Lurton Eugene Felton, 63, "and we were so concentrated, we were vulnerable." So diversified has the company's line become that even the scantily clad jolly green giant adorning its products has had to vary his appearance: on frozen food boxes, he wears a scarf...