Word: lusk
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...Robert Emmett Lusk. chairman of the board and chief executive officer. Benton & Bowles...
...handsomely furnished Fifth Avenue eyrie, Robert Emmett Lusk, 60, chairman of Benton & Bowles, is fighting to reverse a trend. Alone among the nation's top ten agencies, B. & B. last year suffered a loss in billings (from $120 million to $116 million). Lusk's answer has been a campaign to expand his agency from a specialist in advertising low-priced packaged goods to a general-purpose agency by lining up such accounts as Western Union and Mutual of New York. Lusk, a Connecticut machinist's son who worked his way through Yale ('23), rose...
...questions as 'What is the contemplated Pontiac budget for next year?' Well, that happens to be between us and Pontiac." Papert, Koenig, Lois intends to avoid some of these risks by retaining 80% of its shares in the hands of its officers. Even so, argues President Robert Lusk of Benton & Bowles, "an adman would be less inclined to take risks on his clients' behalf if he had to face a stockholders' meeting every year." Still other advertising executives fear that ad-agency shares would be dangerously volatile, gyrating wildly every time an agency won or lost...
...Madison Avenue was pained, but none more so than Benton & Bowles's President Robert E. Lusk. Over the years, Lusk said, the agency has suffered in silence while its two former owners* have taken turns knocking advertising, often to the bewilderment of clients unaware that neither "B" is connected any longer with B.& B. Both sold their interests, said Lusk, for "a fraction of a million dollars, and I mean a fraction." When Bowles sold out in 1941, the agency billed $10,500,000 a year; since his departure, the agency has achieved big-league status, last year billed...
...advertising man were asked to advise young people about going into politics as a career," added Lusk, finally letting himself go, "he could say that politics is a business associated with all kinds of unsavory characters; that one must compromise oneself with campaign promises; that countless politicians have been grafters and crooks...