Word: luster
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Dates: during 1990-1999
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...barely two years as CEO, Ivester appears to have done what no mere soft-drink rival could have hoped to accomplish--dimmed the luster of one of the world's brightest brands. It wasn't just Coca-Cola's seven-quarter-long profit slide. When dozens of Belgian schoolchildren fell sick after drinking Coke products last June, Ivester maintained what looked like an arrogant silence for more than a week before traveling to Belgium to apologize. (The incident resulted in a 65 million-can recall.) Nor did he burnish his company's image by failing to promote Carl Ware, senior...
...succeeded not only because he had a great story to tell; other war heroes, from Bob Kerrey to Bob Dole, have failed to transfer the luster of their medals to the grimy battle for the presidency. Is McCain, who insists that he is no hero, just cannier and more ruthless about marketing his heroism? Or was he born with instincts, which prison sharpened, for seizing advantage and riding it as far as it might take him? "No one will work harder," says McCain, as if that will be enough...
...rhythm of the work with clumps of elephant dung. Interpretations reach too glibly for the symbolism of this Virgin in a cloud of sex parts as an emblem of the sacred's overcoming the profane, of the elephant manure as an African symbol of regeneration that adds luster to the Madonna's beneficence. And so it may be, but the painting is surely a calculated come...
...intellectual world, for example, Radcliffe does not enjoy all of the luster of Harvard, alumnae say--which is ironic since Harvard and Radcliffe students have shared the same classes for more than 50 years...
There was also the problem that the Kennedys share with everyone descended from a famous forebear--how to escape seeming a pale version of the original, like Frank Sinatra Jr. Joe Kennedy, who came to Congress worried that he could never match the luster of his famous elders, once told friends, "Every time I speak, a lot of people expect to hear President Kennedy's Inaugural Address...