Word: lusterizing
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Dates: during 1980-1989
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...changes came at a time when the new Administration badly needed a fast start on several domestic policy initiatives, most notably the immense and worrisome budget deficit. It is widely assumed that the President must move forcefully on the issue before the luster of the November election fades and his lameduck status takes hold. Yet he is already two weeks behind schedule in his budget preparations. Worse yet, his spending plan is not even close to his own goal of paring the deficit to $100 billion by the time his term ends in 1988, and he has let G.O.P. leaders...
...participating in a study of for-profit health care, says that so far he has not seen much difference between the behavior of commercial and nonprofit hospitals. Says he: "Hiring big names is good business and good academics. It's one way to achieve a certain luster. DeVries and the artificial heart give Humana legitimacy in the medical world and put its name before prospective patients. Nonprofit institutions have always done this...
Ironically, those coaching Reagan had a more delicate and complex problem. The most masterly manipulator of TV in presidential history had been wounded on the tube in Louisville. Aides knew that he, just as much as they, wanted to restore his lost luster. "This is the last time he ever has to put this kind of pressure on himself as long as he lives," said one. But they wondered if his self-confidence had been shaken. Thus, as Reagan rehearsed answers, his handlers were quick to praise his replies. Conceded one: "There's been a lot of cheerleading, trying...
...Marxist Sandinistas repudiated the spirit of the Carter help, purged the junta of all non-Sandinista elements, and proceeded to indoctrinate their people with Marxist ideology and excessive militarism. The oft-cited progress toward literacy in Nicaragua loses its luster in such a context; we doubt the value of reading when all printed materials are controlled by a totalitarian regime...
...tried to add competitive luster to its other soap operas as well. Days of Our Lives is airing episodes taped at the World's Fair in New Orleans, and Another World has shot several segments on locations around New York City. The network has also increased on-air promotion. In one spot, Clara ("Where's the beef?") Peller demands, "Where's the soaps?" in a pointed reference to ABC's pre-emptions...