Word: luttway
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...many mompreneurs, the key attraction is being their own boss. Former New York City television producer Dana Lowey Luttway anointed her son Daniel Henri "the king of spit-up" but was inspired by his daily rejections to create her first invention: the ParentSmock, a cotton bib made for parents, with cute expressions including DAD'S SPIT'N IMAGE, BURP ME, I'M YOURS and ALL-STAR DRIBBLER...
...friends loved it," says Lowey Luttway, 37, who left her TV job when her boy was born 2 1/2 years ago. "But store owners were on the fence. It didn't blow them away." Eventually, she convinced Babies "R" Us to order the smock, and she has since recouped her initial $25,000 investment. But it's her second invention, the StrollerStand, a kickstand for strollers, that Lowey Luttway, now the mother of two, thinks will be a big success. "If you've ever pushed an umbrella stroller packed with shopping bags, you know the minute you take your...
Armed with a prototype and a patent pending, Lowey Luttway talked to smaller independent stores and bigger chain stores to see if they were interested. This time, she says, "the response has been tremendous." She already has orders from a host of smaller stores and a tentative agreement with Babies "R" Us to sell the StrollerStand, which she expects to gross $500,000 a year. She has also launched a website, ParentWise.com where she encourages other moms to send in their own ideas, in return for which she promises to pay them a licensing fee. What she has found, however...
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