Word: lux
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Dates: during 1950-1959
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...pulled off a major coup by getting the $5,000,000 Lux Radio Theater and Lux Video Theater to switch over from CBS. Lux will make the change next August, plans to expand its TV show from a half-hour to a full-hour program...
...Lux Video Theater (Thurs. 9 p.m., CBS). Ann Sheridan in The Lovely...
...Lux Radio Theater...
...Moon is Blue," a pleasant little nothing in which everybody talks about sex and no one does anything about it. The Legion of decency was not amused; everyone else has been. At the Trans-Lux Colony...
...cozy family of two. Margie has made the jump from television (sponsor: Scott Paper Co.) to radio, where Philip Morris has it on both CBS and Mutual. It is thus the first radio and TV show to span three networks. On radio the Nielsen ratings place it third, behind Lux Theater and People Are Funny, and well ahead of both Jack Benny and Dragnet. Most of the credit for the show's surprising success goes to ex-Sunday School Teacher Storm, a stable, sunshiny girl who says: "I guess I've always been a kind of Pollyanna...