Word: lux
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Dates: during 1950-1959
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...managing director of British Market Research Bureau Ltd., "the stereotype of the typical Englishman is changing; the 'new Englishman' lives in a home with central heating, drinks canned beer or soda pop while watching television (having just eaten a wimpyburger), has corn flakes for breakfast, washes with Lux soap, dries his hands on a paper towel and has an ice-cream bar for a snack...
Congratulations. Your Nov. 9 cover story on Senator Stuart Symington was the most masterful exercise in subtle poisoning since the Borgias went legit. A truly fascinating blend of lux, veritas and hogwash...
...Anatomy of Love (Lux Film Cines; Kassler), an Italian film that tells five short stories, is at its best in the two that star Vittorio De Sica: as a count who has lost everything but his nobility ("I'd decided not to outlive my youth no matter how rich I was"), and as a Naples bus driver, a laughing hedonist who has developed a talent for catching and lifting girls' skirts in the bus's snapping-jaw folding doors. Since it is the bus driver's conviction that the routes of heaven...
...Tailor's Maid (Royal; Trans-Lux) presents Italy's suave Vittorio De Sica as a rich tailor who loves to wrap his charms around female customers. "A tailor," he suggestively tells a pretty matron, "is like a doctor, dear lady...
...Roof (De Sica; Trans-Lux) is one of the few memorable films produced in almost a decade by the once-daring Italian movie industry. In ailing postwar Italy, cinema was briefly practiced as a kind of social medicine. But the would-be healers prescribed such a bitter pill-neorealism -that the public refused to swallow it; most of the famed Italian films of the late '40s won rave reviews but lost money. In this picture, made in 1956, the ablest of the neorealists-Director Vittorio De Sica and Scriptwriter Cesare Zavattini, who together produced Shoeshine and The Bicycle Thief...