Word: lux
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...heard in the humbler dives of New Orleans and Chicago, it was not taken up by the connoisseurs until 1938. In Manhattan the temple of boogie-woogie has been a subterranean Leftist cabaret in Greenwich Village called Café Society. Its high priests: Negroes Albert Ammons, Pete Johnson, Meade Lux Lewis...
...Procter & Gamble Co. (Ivory); No. 3: Lever Bros. (Lifebuoy, Rinso, Lux), U. S. subsidiary of mammoth British Lever Bros. & Unilever, Ltd., No. 1 world soapmakers...
...figures on the top-ranking salaries of 1938. Of the first ten, top five were industrialists, last five were cinema folk. (Last year, Hollywood placed seven in the first ten.) Biggest salary went to ruddy-faced, badminton-playing Francis A. Countway, president of Lever Brothers Co., makers of Lifebuoy, Lux Toilet Soap, Lux Flakes and Rinso...
...musts": Guy Lombardo's orchestra (Jukebox Champion Glenn Miller fifth, Swingster Benny Goodman seventh); Arturo Toscanini for symphonies; Bing Crosby for popular songs; Nelson Eddy for classics; Songstress Frances Langford, Sportscaster Bill Stern, Newscaster Lowell Thomas, Studio Announcer Don Wilson. Favorite dramatic program: Cecil B. DeMille's Lux Radio Theatre; favorite children's program: Nila Mack's Let's Pretend; favorite quarter-hour: Fred Waring's. Outstanding 1939 star: blind British Piano Wag Alec Templeton...
...British broadcasting, especially on Sundays, pre-war Britishers had simply to twirl their radio dials to Radio Normandie, Luxembourg, Juan-les-Pins or any of the other gay, Continental "outlaw" stations. Outlaws they were because, unlike BBC, they carried advertising. Favorites they were for variety, swing, snap-courtesy of Lux, Pepsodent, Alka-Seltzer, etc. But war put the commercial "outlaws" out of business-precariously situated Luxembourg for reasons of neutrality, Normandie and other French stations for la belle propaganda. This left blacked-out Britishers wholly at the mercy of BBC, which furnished news in the passive mood, gramophone recordings, funereal...