Word: luxe
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Dates: during 1930-1939
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...largest: Columbia Broadcasting, 98 stations; National Broadcasting, 95 stations. -Latest of Radio's so-called "Crossley Reports " which attempt to determine the percentage of radio listeners attending a certain program during its time on the air, gives Major Bowes a rating of 27%. Nearest rival, Lux Radio Theatre, had 17.4% of listeners queried...
...Lux. Most ambitious dramatic broadcasting by cinemactors is done in the "Lux Radio Theatre," which started modestly two years ago as a program emanating on Sunday afternoons from Manhattan's Radio City. Policy of the program was to pick up cinemactors who had gone East for some fun. Top for an actor's appearance on the Lux program is now $5,000. Last June the Lux program moved to Hollywood. In its Manhattan run, the "Lux Theatre" had supposedly been administered by one "Douglas Garrick," fictitious character created for advertising purposes. In Hollywood, the "Lux Theatre" also...
Soapmaking seems to inspire active social thinking. The late Lord Leverhulme, founder of world-spraddling Lever Brothers (Lux, Lifebuoy), was Britain's famed high-wages-&-short-hours Prophet. Procter & Gamble (Ivory) was an early experimenter with the guaranteed work year and employe representation on the board of directors. Last week two other household soap names made social news. One was Samuel Simeon Fels, scholarly septuagenarian maker of Fels Naptha. The other was J. (for James) Crate Larkin, vice president of Buffalo's Larkin Co., Inc., makers of the soap U. S. children sell their parents' friends...
Diaper Odor . Lux...
...crowned healthiest girl and boy: Doris Louise Paul, 15, of Wilton Junction, Iowa and Leland Monasmith, 18, of Lane, S. Dak. For the twelfth consecutive time highest grain honors went to a Canadian, with a one-peck sample of hard red spring wheat. Corn owned by an Indianan named Lux was chosen best of the crop. A ton of Clydesdale draft horse owned by Mr. Wilson's packing company was elected best of its kind...